The influence of "buy or Sign up" over more generic search terms. (#copywriting)

This is the "#wisdom" of pursuing less popular but specific keywords to target "the more ready to #act #audiences" than those who search using more generic terms; the latter might be just researching to know more and not necessarily do anything.

Usually, the highly popular keywords are the more generic ones but given their broadness, the more generic is highly competitive. This means many other content creators produce content for these terms and that is a challenge to stand out.

#ProTips

- Drive conversions by currying out audiences research. Know how your audience perceives your information.

- Learn which messages resonate with the audience or turn them off

- Get better results or increase the conversion rate by use of proper words, strategic narrative and a clearer sales pitch

Note; You can only provide solutions when you understand the problems.

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